How, a French-based publisher, Resoomer increased its ad revenue by 33% without compromising the user experience with Video Ads?

Goals & Challenges

Being a single-page application, Resoomer places a strong emphasis on providing an exceptional user experience while also looking for opportunities to increase revenue.

Previously, the team had been using a sticky banner in the footer of their website. However, they noticed that this was negatively impacting the user experience. As a result, they decided to discontinue its use and search for an alternative that could drive better business outcomes. The Resoomer team explored the revenue opportunities offered by video ads as a possible alternative for their high-revenue-generating banner.

The team sought a full-stack video monetization solution that could add value to the site with engaging content and increase revenue through higher effective cost per mille (eCPMs) to justify the value of their inventory. Their goal was to achieve all of this without compromising the user experience.

They narrowed down to Adpushup’s FrameRate, a full-stack video monetization solution that comes with a lightweight video player, an AI-powered floor engine, a free video library, and much more.

Resoomer had 4 key objectives:

• Increase ad revenue
• Improve ad viewability
• Minimal impact on the user experience
• Timely assistance and query resolution

Solution Deployment:

Considering the substantial volume of traffic, our team conducted a comprehensive analysis of the ad stack. Within a few days, AdPushup’s instream video ad setup for Resoomer was successfully implemented. Subsequently, an account manager was appointed to explore and look for better monetization opportunities after the implementation.

In September 2022, we replaced the sticky banner with FrameRate’s instream video ads setup. Right from the first month, AdPushup’s instream video ad setup not only managed to recover the amount that they were making through the sticky banner but also achieved a significant uplift in Resoomer’s overall ad revenue.

Results:

Resoomer achieved a remarkable 33% increase in overall ad revenue by using AdPushup’s robust full-stack video monetization solution, Framerate. AdPushup delivered on its promises, laying the foundation for a long-term partnership built on trust and results.