1stRecipes, USA’s leading food recipes portal, boosted its video ad revenue by 200% using FrameRate, AdPushup’s powerful instream video ads solution.

Goals & Challenges

Despite having a premium inventory, the revenue generated by their existing video solution was stagnant, and the engagement on the videos was negligible.

With the ad tech space evolving rapidly and several publishers and bloggers looking at new capabilities to drive better business outcomes, the 1stRecipes team also decided to explore the opportunities offered by video ad players, a lucrative offering in the ad monetization world.

The team wanted a one-stop video solution that could add value to the site with engaging content and uptrend revenue with higher eCPMs to justify the value of their inventory.

Simultaneously, they wanted to avoid irrelevant video ads that could negatively impact their audience. Their goal was to achieve all of this without compromising the user experience.

This is where AdPushup stepped in.

With this partnership, 1stRecipes had 3 key objectives:

• Increase ad revenue
• Improve ad viewability
• Minimal impact on the user experience

Solution Deployment:

AdPushup’s robust tech portfolio assured the team of achievable growth, and the partnership kicked off. The AdPushup team understood the goals and challenges of 1stRecipes and deployed its advanced video solution with highly engaging video content to boost engagement.

The team aimed to achieve high eCPMs through the unique programmatic logic and dynamic floor engine to maximize the revenue for each impression served on the player.

Results:

By partnering with AdPushup, 1stRecipes achieved a remarkable 200% increase in video ad revenue. AdPushup delivered on its promises, laying the foundation for a long-term partnership built on trust and results.