How AdPushup Helped TechApple Drive a 77.4% Uplift in ActiveView Impressions

With AdPushup’s ad layout optimization tool, TechApple promptly began experimenting with ad layouts on mobile and desktop. “It was basically one-time install and go. The product is self-learning and we didn’t need to oversee further optimization,” says Chaitanya. Abhinav Choudhri, Senior Account Manager at AdPushup, explains the ops side, “We started off with restoring the UX (previously damaged due to an anti ad block solution) and resolving AdSense compliance issues.”

AdPushup ops team then created custom ad layouts for targeted audience segments to optimize user experience in real-time. Next, the team configured AdPushup’s in-content Auto Analysis Module for automated ad placements at in-content positions without disrupting the flow of content for mobile and desktop users. Granular ad controls enabled TechApple to block ads on selective website sections. The ops team also implemented advertising labels to distinguish ad creative from content per IAB guidelines and began testing contextual link ads on TechApple.net. Finally, TechApple used AdRecover2 to run unobtrusive ads per ‘Acceptable Ads’ guidelines unlock and monetize impressions with an AdBlock-enabled audience without damaging the site user experience.

Working with AdPushup, TechApple has seen a steady 41% increase in Page RPM, 94% increase in Page CTR, and 77.4% increase in ActiveView viewable impressions—which indicates significant improvements in ad viewability and perceived value of ad inventory. AdPushup’s continuous testing and optimization were never carried out at the cost of user experience. “We found no adverse impact on our user experience. In fact, we have seen it improve due to dynamic placements and non-invasive, asynchronous code,” says Chaitanya.