A niche community focused on climbing, mountaineering, hiking, and other outdoor activities, SummitPost was able to witness a 150% Uplift in Page CTR by partnering with AdPushup

AdPushup integrates quickly. According to Matt, “The actual implementation of the code only took a few minutes; the approval process for some demand sources took a few days. Everything was up and running well within a week.” In that time, AdPushup Ops team had set up multiple variations to test against the site’s original ad layout (‘Control’), which receives a part of traffic during the entirety of AdPushup optimization to keep track of performance. SummitPost.org visitors arrive via search to its user-generated content. “Our business objective is to retain and convert these visitors into active members who contribute their own stories,” says Matt.

“That’s where we directed most of our layout optimization focus,” says Subrat Tyagi, Product Specialist at AdPushup. “In the interest of better yield, we tested more aggressive layouts on page groups that get the most traffic—images, posts, and new content, for instance.” The platform automatically and continuously optimizes placements, sizes, and colors; determining the best combination to render based on performance metrics like CTR.

The Ops team introduced AdPushup’s Premium Demand to optimized layouts for higher CPC ads; allocating another part of traffic to it to measure demand source performance. The platform continuously adjusts traffic distribution between variations in real-time, based on performance to ensure consistently increasing overall revenue.

Using a combination of AdPushup’s ad layout and demand optimization features, SummitPost.org has achieved a 70.4% increase in Page RPM and a 150% increase in Page CTR on its highest traffic page groups. AdPushup Ops recently began testing our custom Header Bidding solution on SummitPost.org. As of now, the yield compares favorably against Control.

Further testing is underway to ensure consistent performance. With AdPushup continuously optimizing their ad layout and yield, the SummitPost.org team is directing its efforts toward search engine optimization and overhauling the site layout to make it responsive and mobile-friendly