Goal
Mobile revenue optimization
Better reach to premium demand
Timely assistance and query resolution
We were looking to optimize our revenues from the existing setup and we’ve used AdPushup for services like to run bottom sticky ads on our website and performance was good hence we planned to explore more opportunities with AdPushup.
Sr. Ad Operations Manager
Pinkvilla specializes in Entertainment, Fashion, and Lifestyle stories. It was founded in 2007 by Nandini Shenoy. By operating in India and USA, Pinkvilla is one source for Bollywood news & gossip, Bollywood movies, Bollywood fashion, and TV news.
www.pinkvilla.com
Art and Entertainment
33M
1,040
Sanket and his team were looking for Ad revenue optimization solutions and stubble upon AdPushup via our blog. At first, they wanted to optimize their mobile traffic. Since Pinkvilla already has in-house ad operations and sales teams, they were implementing and trying many other solutions as well. But needed the right expertise and technology to ramp up the programmatic advertising wing.
We explored other solutions before AdPushup and they are meeting our expectations,” said Sanket. While signing up with AdPushup,
Pinkvilla’s objectives were:
We were looking to optimize our revenues from the existing setup and we’ve used AdPushup for services like to run bottom sticky ads on our website and performance was good hence we planned to explore more opportunities with AdPushup.
Sr. Ad Operations Manager
Given the size of traffic, our team did a thorough analysis of the ad stack. AdPushup’s setup for Pinkvilla was up and running in a couple of weeks. Soon, an account manager was assigned to look for better monetization opportunities. In the month of May 2020, we were able to monetize mobile bottom sticky placement for Pinkvilla. Soon, Sanket saw the opportunity to optimize our demand pool by expanding the features they were using.
In the month of November 2020, we went live on the entire website by offering them our complete demand solution along with our Hybrid Header Bidding through Prebid and Active View Ad Refresh* features. “We believe that demand that AdPushup has is good — they have access to EBDA to monetize inventory using premium DSPs. We’ve seen some growth in our revenues due to this setup and we are expecting to increase it in the future.”, he added
We, at AdPushup, use machine learning to optimize campaigns for our clients. This, generally, results in better performance with the passing months.
With the combination of solutions deployed, Pinkvilla achieved a 408% increase in revenue (first month vs. fifth revenue with AdPushup) while we were live on mobile sticky placement and a 50% in ad revenue (the first month vs. the second month live on the entire site).
Mobile revenue optimization
Better reach to premium demand
Timely assistance and query resolution
Lacked expertise and technology to ramp up the programmatic advertising wing
Monetized mobile bottom sticky placement
Offered Hybrid Header Bidding through Prebid and Active View Ad Refresh
408% increase in revenue by the fifth month
50% in ad revenue by the second month
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