How CCNA7 Grew its Ad Revenue by 534% with Our Header Bidding and Ad Refresh Solutions

AdPushup’s setup for CCNA7 hit the ground running in two days. “I have partnered with other Ad tech vendors before. They required ad tags, had a complex implementation, and took over two weeks to go live,” says Jame Su. The team then created a solution map for CCNA7 as soon as the setup was in place.

Being a content-rich website, users spend a good amount of time interacting with the content. To leverage the high time-on-site/session duration, the ad ops team implemented ActiveView Refresh ads to increase the number of ad impressions per session. The system automatically shows a new set of ads based on time triggers and user engagement. At the same time, the team configured header bidding to help increase impression-level ad revenue.

Header bidding brings premium demand from top-tier networks and exchanges, thereby driving up bid competition for ad inventory. Next, the team set up AdRecover for CCNA7, a solution that uses ad re-insertion technology to serve ads that meet the ‘Acceptable Ads’ standards—helping recover the revenue stands CCNA7 was losing due to ad blockers. In the last six months, the site’s monthly page views have increased by 78% and AdPushup has helped CCNA7 capitalize on that growth. As a publisher and a user, Jame Su also thought the platform was relatively easy-to-use and offered dependable support. “With AdPushup, I have a de have a dedicated account manager to help me with any issues or doubts. The responses are quick and the account manager is friendly,” Jame added.

With the combination of the solutions deployed, CCNA7 achieved a 352% ad revenue uplift in the last six months and a 534% increase in its overall ad revenue since CCNA7 started working with us. In addition, Jame Su got access to the reporting data he needed to make data-backed decisions. Jame Su added, “I am really happy working with AdPushup. They offer easy ad management and my earnings have improved to meet my expectations.”