Goal
Additional revenue recovery from blocked inventory
Get the right price and demand for their premium inventory
Fair contractual terms
“Huge recommendations! AP will handle everything for you, but if you want to be part of that process, you can create your ad layout per your wishes. Integration is simple and fast; in just one day, most of the stuff will be configured and ads will be running. The rest is just fine-tuning for the best revenue. I switched from a large ad network that required my DNS records to point to their servers. JS integration that AdPushup offers is much faster than the DNS method that I was forced to use at their competitor. Now my page loads 2.1 seconds faster. Also, AP ads are lightweight and won’t impact page load time; they improve the user experience and lower bounce rates, so you will receive more users.
All together, I saw a huge revenue increase; kudos to Tarun and to the whole team. Tarun was almost always available for my questions, even on the weekends, and he responded really quickly.”
– Bruno, PC Builds
PC-Builds.com is a web portal created for PC enthusiasts. It serves to resolve doubts when picking your computer parts. Their calculators will help you to reduce the bottleneck in your computer and to see what games you can run on it. The website gets approximately 5 million monthly visits and is the go-to space for gamers.
www.pc-builds.com
Science & Tech, Gaming
5M
7561
Despite having a premium inventory, the team at PC Builds was facing a slump. Their ad revenue took a nosedive from Q4 of 2022, and it just kept falling all the way into the first quarter of 2023. They were also facing another major challenge of not being able to recover any of their revenue from ads that were blocked. The contract terms with their previous partner further added to the troubles as the team felt they weren’t very publisher-friendly. Lastly, they were unhappy about not having full control over their site.
With the ad tech space evolving rapidly, and many other publishers and bloggers finding new ways to boost their businesses, the PC Builds team thought of exploring some of those possibilities too. They were intrigued by some of the enticing opportunities coming up in ad monetization.
What they really needed was a kind of one-stop-shop. A solution that could handle all their ad revenue optimization and was easy to integrate. They wanted something that could add value to their site having engaging content, and beef up their revenue with higher eCPMs – all to ensure that their premium content was worth it.
But at the same time, they didn’t want to get trapped in an unfair contract, and they were determined to keep full control over their site. And of course, they couldn’t afford to risk any more drops in revenue, or any changes that might hurt their user experience, especially during the transition period.
This is where AdPushup stepped in.
With this partnership, PC-builds had 3 key objectives :
“Huge recommendations! AP will handle everything for you, but if you want to be part of that process, you can create your ad layout per your wishes. Integration is simple and fast; in just one day, most of the stuff will be configured and ads will be running. The rest is just fine-tuning for the best revenue. I switched from a large ad network that required my DNS records to point to their servers. JS integration that AdPushup offers is much faster than the DNS method that I was forced to use at their competitor. Now my page loads 2.1 seconds faster. Also, AP ads are lightweight and won’t impact page load time; they improve the user experience and lower bounce rates, so you will receive more users.
All together, I saw a huge revenue increase; kudos to Tarun and to the whole team. Tarun was almost always available for my questions, even on the weekends, and he responded really quickly.”
– Bruno, PC Builds
AdPushup’s robust tech portfolio assured the team of achievable growth, and the partnership kicked off. The AdPushup team understood the goals and challenges of PC Builds and deployed its advanced ad block revenue recovery solution to bring value to the publisher.
AdRecover was just the start as we later went live with more products like Header Bidding, Ad Refresh & Video Solution.
Through Header Bidding, 30+ demand partners helped in boosting the eCPM. On top of that, our Active View Ad Refresh was a perfect match for a high engagement site like PC-Builds.com. It allows them to serve multiple ads on the same inventory when the viewer is actively engaging in the viewport. Further, we are able to store the bids from the previous auction, which brings in added efficiency in the system, boosting the overall eCPM for the website.
For a tech website with a high engagement, it’s critical to leverage Video Ads since they help in improving the engagement quality and boost the eCPM. PC-Builds.com used our Instream and Outstream video player along with our dynamic floor engine to boost their ad revenue.
By partnering with AdPushup, PC Builds achieved a remarkable 222% increase in its ad revenue in the start of Q2 of 2023 and has been growing since then.
AdPushup really came through, establishing the groundwork for a trust-based relationship that was all about delivering tangible results. This set the stage for a long-term partnership, which is now focused on scaling things further.
Additional revenue recovery from blocked inventory
Get the right price and demand for their premium inventory
Fair contractual terms
Ad blocked revenue recovery
Low eCPMs for premium inventory
Non-publisher friendly contract terms
Deployment of AdRecover followed by adpushup’s robust monetisation solutions like Header Bidding, Ad Refresh & Video ads.
PC Builds achieved a remarkable 222% increase in its ad revenue in the start of Q2 of 2023 and has been growing since then.
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