Goal
Recurring Growth in Ad Revenue
Our experience of working with AdPushup has been really nice. From the approach of the non- intrusive pitch of the idea to integration, the responsiveness of AP’s team, as well as delivering results.
Programmatic Operations Manager
Index.hr is the biggest media publisher in Croatia. Founded in 2002, Index.hr is now among the leading independent news websites in the country. They cover various topics ranging from business and politics to sports and show business.
Index.hr
IAB12 (News)
40-50M
1,062
Mato was majorly looking for a partner that could help them make the most Of the traffic they were receiving.
In Mato’s words, “We knew we were ‘throwing’ away a lot of traffic, for example, from users with Adblock, and we were looking for a partner who could help us solve that problem.” TO find a suitable partner, Index.hr tested a few solutions by different companies and found that AdPushup delivered the best results.
Before AdPushup, Index.hr had worked with Sovrn. However, after trying out our solutions, they found that AdPushup delivered better results than their previous partner.
Index.hr’s key objectives for signing up with AdPushup were the following:
Our experience of working with AdPushup has been really nice. From the approach of the non- intrusive pitch of the idea to integration, the responsiveness of AP’s team, as well as delivering results.
Programmatic Operations Manager
AdPushup managed to deliver better results than the previous company as well as Offer us better agreement arrangements.
Programmatic Operations Manager
Our ad ops teams thoroughly analyzed Index.hr’s website as per our standard procedure. After this, the deployment of Ad Recovery on the website took no more than a couple of weeks. Implementing Ad Recovery allowed Index.hr to have an additional revenue source. Furthermore, Index.hr witnessed better outcomes in terms of revenue generation with AdPushup.
Since Adpushup delivered good results with Ad Recovery, Index.hr was soon inclined towards trying out our ActiveView Ad Refresh solutions as well. We deployed ActiveView Ad Refresh solutions on Index.hr’s website for some ad formats in October. And with positive results in November, we deployed ad refresh for the entire inventory. Adpushup’s Ad Refresh solution was further complemented with our PnP solution*.
By integrating Ad Refresh, Mato has been able to generate additional revenue from its standard ad layout.
*PnP (or plug-and-play): Caters to publishers with their own Google Ad Manager set up. It allows publishers to sell their impressions to their own buyers first, after which, all refreshed impressions are sold by Adpushup. This way, both publishers and AdPushup’s buyers are utilized in the best way. Check out our blog on Ad Refresh for a better understanding of how they work.
AdPushup managed to deliver better results than the previous company as well as Offer us better agreement arrangements.
Programmatic Operations Manager
The deployment of AdPushup’s AdBIock Recovery solutions hos been showing positive results since June. About 22% of Index.hr’s traffic is being monetized through our Ad Recovery solution,
In Ncwember, Index.hr saw a 198.24% increase in traffic and a 222.71% increase in revenue due to ad refresh. After we went live on the entire inventory Of Index,hr, the results Were noteworthy, witnessed about a 659.64% rise in traffic and a 665.29% rise in revenue in December.
Recurring Growth in Ad Revenue
Traffic not fully utilized owing to content filtering extensions
Deployment of Ad Recovery Integrating Ad Refresh solution with PnP solution
22% of Index.hr’s traffic monetized through Ad Recovery
659.64% rise in traffic and 665.29% rise in revenue in December
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